Switzerland’s renowned watchmaker, Hublot, and the Swiss single-use coffee capsule giant, Nespresso, have collaborated to create a limited-edition luxury timepiece incorporating recycled coffee grounds and packaging materials into its design. This exclusive watch, aptly named the Big Bang Unico Espresso Origin, boasts an impressive aesthetic and showcases both companies’ commitment to eco-friendly practices.
A Uniquely Green Collaboration
The partnership between Hublot and Nespresso is a testament to the evolving landscape of luxury and sustainability. The two Swiss companies have successfully combined their expertise to create a timepiece that not only exudes elegance but also promotes environmental responsibility. With only 200 units being produced and sold at $24,100 (USD) each, the Big Bang Unico Espresso Origin perfectly exemplifies the harmonious coexistence between luxury and eco-friendliness. That’s SGD 32,383!
The Big Bang Unico Espresso Origin: A Closer Look
The Big Bang Unico Espresso Origin watch features a 42-millimetre case made from recycled aluminium, with 28% of the material coming from Nespresso single-use capsules. In addition to the aluminium, the construction of the watch also utilizes recycled titanium from Hublot. Furthermore, the timepiece comes with two eco-friendly straps from innovative materials incorporating recycled coffee grounds and polyester.
Eco-Friendly Materials in Detail
The Big Bang Unico Espresso Origin’s first strap option is crafted from a rubber and coffee grounds blend. It contains 4.2% coffee grounds and 8.2% recycled white rubber. The second strap features a proprietary material called S.Cafe, developed by the materials company, Singtex. This unique fabric comprises 5% coffee grounds and 95% recycled polyester, making it an eco-conscious choice for the discerning watch enthusiast.
The Sleek and Subtle Design
The Big Bang Unico Espresso Origin watch’s design is sophisticated and understated. The striking green colour of the watch is inspired by the hue of Nespresso’s Master Origins Peru Organic coffee capsule. Besides the vibrant shade, the only visible indication of the collaboration between the two brands is Nespresso’s engraved “N” logo on the watch’s crown.
The development of the watch’s design was a meticulous process. Hublot worked for an entire year on research and development to achieve the perfect colour matching for the seven materials used in the timepiece. These materials include the anodized aluminium, dial and hands varnish, Hublot logo decal on the glass, strap rubber, fabric, lining, and hook-and-loop tape of the Velcro strap.
The Inner Workings of the Timepiece
The Big Bang Unico, Espresso Origin watch is powered by Hublot’s HUB1280 Unico self-winding chronograph movement. This high-quality mechanism provides a power reserve of 72 hours, ensuring that the watch continues to function seamlessly even if it is not worn for an extended period.
An Eco-Conscious Packaging Solution
In keeping with the eco-friendly theme of the collaboration, the Big Bang Unico Espresso Origin watch comes in Hublot’s new Greenbox case. This innovative packaging solution is made entirely from oak, including the hinges, and features mostly massive, traceable wood. Designed to be reusable, the box contains a removable recycled interior, making it a versatile and environmentally responsible choice for packaging.
The Price and Availability of the Watch
As mentioned earlier, the Big Bang Unico Espresso Origin watch is a limited-edition timepiece with only 200 units being produced. With a price tag of $24,100 (USD), the watch is a luxury item that combines high-end fashion and eco-consciousness.
Nespresso’s Environmental Endeavors
Nespresso’s collaboration with Hublot is not the first time the coffee company has ventured into eco-friendly initiatives. Nespresso’s Second Life Project, launched in 2016, focuses on turning used coffee capsules into new products. Over the years, the project has produced items such as vegetable peelers, Victorinox penknives, and Caran d’Ache ballpoint pens.
While coffee capsules have been found to produce fewer greenhouse gases than filtered coffee, the waste generated by these pods is still a significant environmental concern. Coffee capsules contribute to approximately 576,000 metric tons of waste worldwide, making Nespresso’s efforts towards recycling and sustainability all the more important.
Hublot’s Commitment to Sustainability
Hublot has long been known for its material experimentation, particularly in using sapphire cases for its watches. The collaboration with Nespresso further solidifies the company’s dedication to innovative and eco-friendly practices in luxury watchmaking.
The Future of Eco-Luxury Collaborations
The partnership between Hublot and Nespresso signifies a growing trend in the luxury industry towards sustainable and environmentally responsible practices. As more companies recognize the importance of incorporating eco-friendly materials and production methods into their designs, the future of luxury goods may see a harmonious blend of style and sustainability.
In conclusion, the Big Bang Unico Espresso Origin watch is a shining example of how luxury and eco-consciousness can coexist successfully. With its innovative use of recycled materials and a sleek, subtle design, this limited-edition timepiece showcases the potential for future collaborations between high-end brands and eco-friendly initiatives.
