I’ve been seeing a lot of Press & Hold posts on Facebook lately. It’s an interactive Facebook post that shows an image on the front and when you press and hold on the image, it will show you either a set of photos or a video no more than 30 seconds on the back.

COURTS

Facebook

AirAsia

Facebook

Tefal

Facebook

How

Curious on how they are created, I went to do some research. Press & Hold Facebook posts are created using the intoLive Pro App, it’s going to cost you S$4.48. They also have the free version intoLive App, but that only allows you to create Live Wallpapers.

When & Where

So when and where will Press & Hold Facebook posts be suitable as content? I thought of a few as follow:

• Giveaways
• Before & After
• Question & Answer
• Sneak Peek & Behind the Scenes
• Instagram Stories
• Fun Facts
• Tips
• News

Share with me in the Comment section below if you have any other ideas on when and where you can use the Press & Hold Facebook posts for.

Notes

Press & Hold posts are only applicable and workable on Facebook and on mobile, it doesn’t work anywhere else.