H&M Singapore is one of my favourite places to shop, I will never leave a H&M Singapore store even when traveling overseas, empty-handed once I’ve entered it, so I really try not to enter if I do not want to end up getting something, anything at all.

Recently, I read that H&M is facing the problem of having SGD $5.6 billion worth of unsold clothes. If you are interested, you can read more about it here. This isn’t unexpected, I mean the fashion retail industry is pretty competitive with its changing consumer demands and that many of them are moving online or are already online, it’s hard to keep up and stay adapted even for H&M.

So what does it mean for the consumer? I really do hope H&M Singapore survives and won’t have to resort to closing their stores especially in Singapore but I am predicting they will try to keep up by providing even more competitive pricing for their apparels, more sale perhaps? And also to do more collaboration with other brands to come out with exclusive apparel lines that can’t be gotten anywhere else.

Summer is coming or already is since it’s so bloody hot in Singapore all days, 365 days a year. I did some online surf shopping, here are my picks for Summer OOTDs from H&M Singapore. Go on, click onto the next page.