I have always been interested in Social Media Marketing and Content Marketing is part of it. I thought it will be good to showcase here the work I have done while I was with AM Collective.

I’ll show you some Content Marketing I did for Marks & Spencer, one of the clients managed under me. These content are created with existing assets and published on both Facebook & Instagram, some just on Facebook.

M&S Sale

A Top for every occasion, that’s what you need 7 days a week. Enjoy 50% OFF* second piece Mens & Ladies Tops at @MarksAndSpencer_SG now! *Exclusions, terms & conditions apply. Check in-store for more details.

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Aug 29, 2017 at 11:46pm PDT

Facebook Instagram

Facebook

Marks & Spencer often had these seasonal M&S Sale promotions, the challenge was to create content that is always fresh and differs from the previous promotion.

Fashion

Facebook

Back then, Marks & Spencer didn’t have a website to showcase their products so I created an Album on Facebook to store the product images. This one is for the M&S Autumn/Winter 2017, it serves well as a Fashion catalogue so people would know the products offered for the season.

Lingerie

From strapless to crossed back and every style in between, the M&S 100 Ways to Wear Multiway Bra makes your lingerie work harder for you, so you don’t have to. Click on our bio link for more. Make an appointment for a Bra Fitting session at @MarksAndSpencer_SG here: http://bit.ly/MSbrafitting

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Sep 22, 2017 at 12:45am PDT

Facebook Instagram

Flatter tummy. Perkier bum. No VPL. Find out why the @HerWorldSingapore team gave our Waist Cincher a nod of approval. Click on our bio link for more. Shop our diverse range of lingerie at your nearest @MarksAndSpencer_SG store today!

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Sep 12, 2017 at 4:51am PDT

Facebook Instagram

Mark & Spencer also did a collaboration with Her World Singapore magazine and we created a set of content for the Lingerie campaign.

M&S Food

The following are my personal favourites of simple GIFs or animations I did for M&S Food to make the content more interesting. Some of them look really cute.

Our award-winning selection of red and white wines, all sourced exclusively for @MarksAndSpencer_SG, has something for everyone. Enjoy 50% OFF 2nd bottle of wine right now, because wine not?

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Sep 7, 2017 at 9:55pm PDT

Facebook Instagram

Try our M&S fibre-rich breakfast ideas with dried fruit and nuts – a delicious and nutritious way to start your day! Check out more breakfast ideas and specials at @MarksAndSpencer_SG in-store!

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Sep 13, 2017 at 5:59pm PDT

Facebook Instagram

There are so many ways to enjoy our breakfast spreads: over your toast, whisking it into vinaigrette for a fruity salad dressing or stirring it into your yogurt for a brighter start to your day. Enjoy our Mix & Match offer and get 2 for S$10.90 (U.P. S$13) at @MarksAndSpencer_SG today!

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Sep 18, 2017 at 7:23pm PDT

Facebook Instagram

Your first meal of the day can’t get any more international with our M&S Breakfast Favourites – Raisin and Maple Pancakes, All Butter Croissants, English Muffins, Buttermilk Pikelets, British Summer Berry Soft Set Jam and Luxury Gold Teabags!

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Sep 27, 2017 at 6:20pm PDT

Facebook Instagram

Brewing today: stock up on our first-class @MarksAndSpencer_SG Coffee that are also responsibly & ethically sourced and fair-trade certified to go with our M&S Breakfast Favourites!

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Sep 28, 2017 at 6:17pm PDT

Facebook Instagram

Friday nights are curry nights in Britain. But here in Singapore, it can be curry night whenever you want it to. Replicate these oven-ready, traditional Indian Curry recipes such as the Coconut Lime Chutney, Aubergine Masala, Cauliflower & Almond Gobi and Potato & Spinach Saag Aloo with roasted Mushroom Rice using our fuss-free @MarksAndSpencer_SG homemade curry kits.

A post shared by Marks & Spencer Singapore (@marksandspencer_sg) on Oct 31, 2017 at 6:27pm PDT

Instagram

Curiosity draws Clicks. This type of short GIFs or animations content that last only a few seconds tend to encourage more engagement as people who are curious will click on them to find out what exactly is it.

Collages

Understanding of how Facebook displays content, I also came up with some content made up of Collages of separate individual images that make up a whole image.

Facebook
For announcing the winners of the #SelfieWithPercy social media contest.

Facebook

Facebook Instagram
There’s also an Instagram version of this which is slightly different.

Collages can also be done on Instagram, here we did a 3×3, a total of 9 individual images that make up a bigger whole image for the M&S Food – Spirit of Summer range. This flatlay needed a relatively big amount of space and it took us some time and effort to do but the result at the end was worth it.

If you are interested, check out more of their content on the Marks & Spencer Facebook Page and Marks & Spencer Instagram @MarksAndSpencer_SG.